NewUse case · SaaSLearn more

SaaS conversion optimization, from signup to paid.

Get more visitors to sign up, then see how they use your app and fix what stops them becoming paying customers.

Trusted by 100+ software teams & Ecom brands
The SaaS problem

Two funnels, one tool

Every SaaS business runs two funnels. The first is on your website, where visitors decide whether to sign up. The second is inside your app, where new users decide whether it is worth paying for. Most teams optimise one and guess at the other.

Splitsense covers both with the same script. On your marketing site it shows which pages and sources bring signups, where visitors drop out of the signup form, and runs A/B tests to lift your signup rate. Inside your app it records how new users move through onboarding, which features they reach and where they get stuck before upgrading.

Because both sides live in one place, you can follow a visitor from their first page view to their first payment, and fix the step that is costing you the most revenue.

Example · Step 1Find the signup leakThe funnel shows 62% of visitors who start the signup form never finish it. Most leave on the company details step.
Example · Step 2Test a shorter formThe agent drafts a variant that moves company details after signup. Signups rise from 3.1% to 4.6%.
Example · Step 3Watch new usersReplays show new users skipping the setup checklist and never connecting their data.
Example · Step 4Lift trial to paidA guided first-run experiment gets more users to connect data. Trial to paid improves by 21%.

How SaaS teams turn visitors into paying users.

Start by getting more people to sign up. Then follow them into your app and remove whatever stops them upgrading.

Signup funnel

See exactly where signups drop off

Map the path from landing page to account created. See the conversion rate of every step, and which traffic sources bring visitors who actually sign up.

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Signup replays

Watch visitors fill in your signup form

Filter replays to everyone who started signing up but never finished. See the field they paused on, the error they hit or the button they could not find.

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Signup experiments

A/B test your way to more signups

Test headlines, pricing pages and form length. Splitsense drafts the variants, splits your traffic and ships the version that signs up the most visitors.

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Activation funnels

Track new users from signup to activated

Build funnels inside your app for onboarding, first project and key feature use. See which steps new users skip before their trial ends.

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In-app behaviour

Understand how people use your app

See which pages and features trial users visit, how often they come back and what paying customers did differently in their first week.

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AI agent

Let AI find what stops users upgrading

The agent compares users who upgraded with those who churned, flags the moments that matter and suggests the experiment most likely to lift trial to paid.

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Customers

Teams that grow revenue with Splitsense.

What growth, product and ecommerce teams say after a few weeks on Splitsense.

Jeremy C.Head of Growth, Loomly
The best CRO setup we have had, period. We tried stitching together analytics, heatmaps and a testing tool. Splitsense is the only one that does it all.
Kanshobi S.Product Manager, Stackwise
Finding why our signup funnel leaked used to take days. Now the agent tells us in five minutes.
Sparsh S.Founder, Draftkit
I love the Ask AI chat. One question and it pulls the funnel, the replays and the fix.
Jose Mario L.Ecommerce Lead, Nordvik
An indispensable tool for ecommerce. We found a checkout bug that was costing us US orders the same day we installed it.
Mohammed H.Marketing Director, Brightpath
The best choice for small growth teams: it writes the experiment, launches it and reports the winner without us babysitting it.
Juan Pablo C.CTO, Relay HQ
Lightweight script, EU hosting and no cookie banner headaches. Legal was happy and so was I.
Hannah R.Lifecycle Lead, Orbit Learn
Weekly reports in plain English. Our whole team finally reads the analytics.

More signups. More paying users.