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Ecommerce conversion optimization, from browse to checkout.

See how shoppers move from product page to checkout, find where they abandon their basket and test the changes that win back the sale.

Trusted by 100+ software teams & Ecom brands
The ecommerce problem

Every abandoned basket has a reason

You spend heavily to bring shoppers to your store, and most of them leave without buying. They browse a product, add it to their basket, then disappear at shipping costs, a confusing checkout step or a payment error you never see.

Splitsense shows you the whole journey with one script. It tracks which products and sources bring buyers, where shoppers drop out between product page, basket and payment, and replays the sessions behind every abandoned checkout. Then the agent runs A/B tests on the pages that matter most.

Because traffic, behaviour and revenue live in one place, you can follow a shopper from their first page view to their order, and fix the step that is costing you the most sales.

Example · Step 1Find the checkout leakThe funnel shows 68% of shoppers who reach the basket never pay. Most leave on the shipping step.
Example · Step 2Watch whyReplays show shoppers hunting for delivery costs, then leaving when they appear at the last step.
Example · Step 3Test the fixThe agent drafts a variant that shows delivery costs on the product page. Checkout completion rises from 32% to 41%.
Example · Step 4Grow revenueThe winning version ships to every shopper. Revenue per visitor improves by 18%.

How ecommerce teams turn browsers into buyers.

Start with the steps where shoppers leave. Watch why, test a fix and keep the version that sells more.

Checkout funnel

See exactly where shoppers abandon

Map the path from product page to basket, checkout and order confirmation. See the drop-off at every step and which traffic sources bring shoppers who actually buy.

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Checkout replays

Watch shoppers go through checkout

Filter replays to everyone who added to basket but never paid. See the shipping cost that put them off, the coupon field that distracted them or the payment error that stopped them.

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Product page tests

A/B test your way to more add-to-baskets

Test product photos, descriptions, reviews and delivery messaging. Splitsense drafts the variants, splits your traffic and ships the version that sells the most.

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Revenue analytics

Know which sources drive revenue

See visitors, orders and revenue by source, campaign, country and device, so you can spend more on the channels that bring buyers, not just clicks.

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Shopify

Built for Shopify stores

Connect your store to bring in orders and revenue, so every experiment is measured on sales, not just clicks. Works with any theme in a couple of minutes.

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AI agent

Let AI find what stops shoppers buying

The agent compares shoppers who bought with those who abandoned, flags the moments that matter and suggests the experiment most likely to lift your conversion rate.

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Customers

Teams that grow revenue with Splitsense.

What growth, product and ecommerce teams say after a few weeks on Splitsense.

Jeremy C.Head of Growth, Loomly
The best CRO setup we have had, period. We tried stitching together analytics, heatmaps and a testing tool. Splitsense is the only one that does it all.
Kanshobi S.Product Manager, Stackwise
Finding why our signup funnel leaked used to take days. Now the agent tells us in five minutes.
Sparsh S.Founder, Draftkit
I love the Ask AI chat. One question and it pulls the funnel, the replays and the fix.
Jose Mario L.Ecommerce Lead, Nordvik
An indispensable tool for ecommerce. We found a checkout bug that was costing us US orders the same day we installed it.
Mohammed H.Marketing Director, Brightpath
The best choice for small growth teams: it writes the experiment, launches it and reports the winner without us babysitting it.
Juan Pablo C.CTO, Relay HQ
Lightweight script, EU hosting and no cookie banner headaches. Legal was happy and so was I.
Hannah R.Lifecycle Lead, Orbit Learn
Weekly reports in plain English. Our whole team finally reads the analytics.

Fewer abandoned baskets. More orders.