AI conversion rate optimization (AI CRO) uses artificial intelligence to analyse how visitors interact with a website and identify ways to increase the percentage of users who complete a desired action, such as signing up, purchasing, or submitting a form. Instead of relying entirely on manual analysis, AI can process large amounts of behavioural data, identify patterns and suggest areas for improvement.
Traditional CRO means someone digging through analytics, watching session recordings one by one and guessing what to test next. It works, but it is slow and only covers the sessions a person has time to review. AI conversion optimization does the same analysis across every visit, spots the patterns automatically and tells you where the biggest opportunities are.
Splitsense brings this together in one AI CRO tool: analytics, funnels, session replays and an AI agent that turns what it finds into A/B tests, so conversion rate optimization runs continuously instead of once a quarter.
From finding the friction to shipping the fix, Splitsense automates each step of conversion rate optimization with AI.
AI analyses how visitors move through your site to find the friction points, drop-offs and parts of the customer journey that are hurting conversions. Ask a question in plain language and get the answer with the data behind it.
The AI agent watches for unusual behaviour, recurring problems and pages that underperform, then surfaces the improvements worth making. No one has to review thousands of sessions to find them.
AI reviews session recordings at scale and flags rage clicks, dead clicks, navigation problems and abandoned journeys, so you only watch the moments that explain why visitors leave.
Every opportunity becomes an A/B test. Splitsense drafts the variants, splits your traffic and measures the impact on your conversion rate, then ships the winner.
