Acquisition
View moreKnow where every journey starts
See which ads, searches, referrers and campaigns bring in visitors who go on to buy, not just the ones who click. Compare channels by the journeys they start.
NewCustomer journey analyticsLearn more
Customer journey analytics that shows every path to purchase.
Follow every customer from their first visit to checkout, across every page, channel and session. See which journeys convert, where they break and what to fix first.
Trusted by 100+ software teams & Ecom brands
What it is
What is customer journey analytics?
Customer journey analytics joins up every step a customer takes before they buy: the ad or search that brought them in, the pages they read, the visits they came back for and the moment they converted or gave up. Instead of judging each page on its own, you see the whole journey.
That matters because customers rarely convert in one visit. A page can look fine in isolation and still be the step where most journeys stall. Splitsense connects traffic sources, funnels and session replays, so you can see which paths lead to revenue and which ones lose people along the way.
When a journey breaks, you can drill straight into the sessions behind it, watch what happened and test a fix, all from the same script.
See the whole customer journey.
Traffic, funnels, replays and experiments working together, so you understand every step between first click and first purchase.
Journey funnels
View moreFind the step where journeys break
Build a funnel from any sequence of pages or events and see exactly where customers drop out. Split it by source, device or country to see who struggles most.
Paths and pages
View moreFollow every path page by page
Entry pages, exit pages and the routes in between. See which paths lead to checkout and which ones send people in circles.
Session replays
View moreWatch the journey behind the numbers
Jump from any drop-off straight into the sessions behind it. See the hesitation, the rage clicks and the errors that stopped the journey.
AI journey analysis
View moreAsk why conversions dropped
Ask a question in plain language and the AI agent traces the journey for you, checking funnels, sources and replays to find what changed and where.
Journey experiments
View moreFix the weakest step and prove it
Turn the step that loses most customers into an A/B test. Splitsense measures the impact on the whole journey, not just the page you changed.
